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"Starting Kiggle was more than a business decision. It was a response to our own experiences as parents with Momo as our inspiration".  -Shubham Kasera, the CEO and proud father of a three-year-old.   Parenthood changes everything. In 2021, while shopping for my son, Momo, I was disappointed with the clothing available in India. Buying clothes from well-known brands in India often resulted in returns, as each garment felt like a compromise. I could rarely find clothing that aligned with my values as a parent: soft, sustainable, and safe. Ironically, the best pieces I discovered for him were from U.S....

Mum, why can't we just throw it away?" If this innocent question caught you off guard while your child is holding a broken crayon or t-shirt they have barely worn, you have probably wondered what to reply… You see, kids are always observing the world around them with fresh eyes and sometimes see things we might overlook. So, these moments are opportunities for parents to instil values of empathy and responsibility, shaping a better tomorrow for everyone. Instead of brushing their questions away, why not give their curiosity a purpose and thoughtful direction? And introduce them to sustainability?! Sustainability isn't...

Bright colours, playful prints, and those adorable little quotes: are these what instantly catch your attention while shopping for your little one? But here's what we miss seeing: 92 million tonnes of discarded textile waste every year. It is easy to get swept up in the convenience and trends, but what about the world our children will inherit? Beneath the fun designs is a darker truth, a reality silently impacting every family. Popularly known as fast fashion, it is a fashion business that is synonymous with changing trends, overproduction, cheap materials, and disregard for the environment. This cycle of excess...

Did you know that, on average, a child receives at least 20 gifts a year? Birthdays, festive occasions, or even those "just because" moments bring a flood of toys, games, or stylish outfits. As parents, aunts, uncles, and friends, you naturally want to give children the best. But have you ever paused to think: are these gifts truly meaningful, or are they just more plastic wrapped in plastic? A toy that breaks within weeks or a fancy outfit worn once might bring a smile for a moment. Later? They often end up in landfills, leaving behind waste that outlives its...