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Remember the mini-me trend of 2024? Parents loved matching outfits with their little ones, creating adorable twinning moments. 2024 was a year of cute aesthetics, but kids' fashion is evolving as we step into 2025. It is no longer just about looking good. Instead, now it is about feeling good, being practical, and embracing values like sustainability and individuality. This shift is about meeting the needs of modern families. Clothes should now align with their fast-paced lifestyles and also reflect their values. Today's parents want more than just a trendy wardrobe for their kids. They are looking for thoughtful and...

Parenthood comes with endless responsibilities, and picking the right clothes for your child is one of them. Today, conscious parenting involves prioritising safe, sustainable, and high-quality options that nurture your child's comfort and well-being. It's about passing your children values that will sustain and lead them towards humility and a healthier tomorrow. But with so many kidswear brands flooding the market, how do you distinguish the genuine from the ordinary? Which one genuinely stands for quality and responsibility? Don't worry. We have got you covered. We have handpicked the top sustainable kidswear brands in India that focus on quality, eco-friendliness,...

There was a time when babies were swaddled in soft, breathable cotton, which was simple, natural, and safe. But as trends changed, so did fabrics. Fancy kids' clothing took over, filled with synthetic materials like polyester and harmful chemical dyes that looked great but were far from gentle on delicate skin. But finally, the dependency on fast fashion for kids seems to be at a pause. Now, parents are coming full circle, rediscovering the beauty of sustainable materials like organic cotton. Yes, designers and technology have taken over the neighbourhood masterji, but the new-age parents are visiting their roots, aka the...

"Starting Kiggle was more than a business decision. It was a response to our own experiences as parents with Momo as our inspiration".  -Shubham Kasera, the CEO and proud father of a three-year-old.   Parenthood changes everything. In 2021, while shopping for my son, Momo, I was disappointed with the clothing available in India. Buying clothes from well-known brands in India often resulted in returns, as each garment felt like a compromise. I could rarely find clothing that aligned with my values as a parent: soft, sustainable, and safe. Ironically, the best pieces I discovered for him were from U.S....