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"OMG, this is so cute! I have to buy this for my baby." Does this emotion sound familiar to you? As parents, we often get carried away in the excitement of buying adorable outfits for our little ones. From trendy hoodies to comfy joggers, the urge to give them the best wardrobe is strong. In addition, gifts from relatives and friends only add to the clutter. And before we know it, we're left with an overflowing closet packed with clothes that are rarely worn or quickly outgrown. If you're nodding along, you're not alone. Many parents are caught in this...

As parents, we make countless choices each day. From what our children eat to where they learn and the toys they play with, we strive to give them the very best. However, one area that deserves more attention is the clothing we purchase for them. Thank you if you are among those who consciously shop from ethical and eco-friendly brands. Making thoughtful purchases impacts not just our children's lives but also the world they will inherit. But here's the tricky part: not every brand that claims to be "eco-friendly" truly is. Children outgrow clothes so quickly that shopping for them...

Starting Kiggle was more than a business decision. It was a response to our own experiences as parents with Momo as our inspiration". -Shubham Kasera, the CEO and proud father of a three-year-old. Parenthood changes everything. In 2021, while shopping for my son, Momo, I was disappointed with the clothing available in India. Buying clothes from well-known brands in India often resulted in returns, as each garment felt like a compromise. I could rarely find clothing that aligned with my values as a parent: soft, sustainable, and safe. Ironically, the best pieces I discovered for him were from U.S. brands,...