News — Kiggle

There was a time when babies were swaddled in soft, breathable cotton, which was simple, natural, and safe. But as trends changed, so did fabrics. Fancy kids' clothing took over, filled with synthetic materials like polyester and harmful chemical dyes that looked great but were far from gentle on delicate skin. But finally, the dependency on fast fashion for kids seems to be at a pause. Now, parents are coming full circle, rediscovering the beauty of sustainable materials like organic cotton. Yes, designers and technology have taken over the neighbourhood masterji, but the new-age parents are visiting their roots, aka the...