Bright colours, playful prints, and those adorable little quotes: are these what instantly catch your attention while shopping for your little one? But here's what we miss seeing: 92 million tonnes of discarded textile waste every year.

It is easy to get swept up in the convenience and trends, but what about the world our children will inherit? Beneath the fun designs is a darker truth, a reality silently impacting every family. Popularly known as fast fashion, it is a fashion business that is synonymous with changing trends, overproduction, cheap materials, and disregard for the environment. This cycle of excess not only strains our planet but also compromises the quality and safety of the clothes we choose for our kids.

Fast fashion is the very reason why parents need to switch to a slower, safer, and kinder fashion alternative: Organic Kid's Clothing.

What is Fast Fashion?

BTS of the fast fashion industry: Factories churn out massive volumes of kids' clothing. Here, little to zero thought is given to the quality of the fabrics, synthetic dyes, natural resources utilised or the production waste generated. These garments are cute but don't offer long-term value. Simply put, fast fashion is "Convenience at a Cost."

Since production is done at lightning speed, the availability of endless designs at affordable prices may seem like an easy choice for many families. While big fashion labels prioritise profits over purpose and ethics, we contribute to their motives by choosing what they dump. This is an endless loop. Let's take a closer look at the impact of fast fashion.

What is the Price You Pay for Investing in Fast Fashion?

The downsides of mass-produced children's clothing can be classified into phases, such as:

1. Immediate: When you buy more, the demand for production grows. This leads to even more clothes being made, often of lower quality, and results in unnecessary waste piling up.
   
   
2. Short to Medium Term: Fast fashion can affect your child's health, especially their skin. The chemicals in cheap fabrics can cause irritation or allergic reactions. There's also a psychological impact. When kids see their parents constantly buying new clothes, it can lead to a mindset of always wanting more.
   
   
3. Long-Term: The real damage starts to show over time. The fast fashion industry uses a lot of water, energy, and resources to make all these clothes, which takes a toll on the environment. The constant demand also leads to the depletion of natural resources, leaving the planet worse off for future generations.

Overall, indulgent shopping for kids can seem like a quick fix but has irreparable damage to the environment and their overall well-being.

What's the solution? Sustainable Fashion.

What is Slow Fashion?

Have you ever wondered whether rising social media-driven looks or impulse purchases are confusing young minds? If yes, slow fashion is the right parenting approach for you to embrace. Rather than overwhelming children with trends, it focuses on keeping things simple and age-appropriate.

Slow fashion, also known as sustainable fashion, is completely opposite of fast fashion. So, is it another trend? No, it solves the problems caused by the quick trends. However, only a select few generally understand the concept of slow fashion.

This fashion prioritises quality over quantity by thoughtfully creating timeless designs made from sustainable, eco-friendly materials. Brands catering to this niche are never in a rush for constant consumption. Instead, they help consumers make fewer choices that are durable, gentle on the skin and healthy for the planet.

What Value Do You Receive with Slow Fashion?

Unlike fast fashion, with slow fashion, you are investing in values that offer an enduring advantage. Here are the benefits you reap:

1. Peace of Mind: Slow fashion isn't just about what your child wears. It's about teaching them the value of mindful consumption. Rather than constantly chasing after the next "must-have" item, you let them understand what is truly valuable. This mindset helps them grow up with a sense of contentment and appreciation for the things they own, without the pressure to always buy more.
   
   
2. Timelessness over Trends: Slow fashion encourages buying versatile clothes, not just trendy pieces that may only last one season. At Kiggle, we design organic kids' clothing that can be worn 365 days. Whether you pick our all-weather hoodies or all-weather joggers, we have organic cotton pieces that can be worn year-round, regardless of the seasonal changes. They are super soft and comfortable and allow your child to play freely.
   
   
3. Health and Safety: With slow fashion, your child's safety comes first. Many mass-produced clothes are made with harmful chemicals, dyes, and plastics, but slow fashion prioritises natural, toxin-free materials that are gentle on your child's sensitive skin. At Kiggle, we use azo-free dyes and GOTS-certified fabrics. Our outfits come without itchy neck tags and are EarthMint-washed to avoid skin irritation.
   
   
4. Less Clutter, More Quality: Instead of filling your child's closet with clothes they will only wear once, slow fashion encourages less is more concept. The clothes you invest in are functional, durable, and adaptable. Kiggle has a variety of t-shirts, shorts and sweatshirts that can be easily mixed and matched, making morning easier and more organised. Our clothes are simple yet have playful designs and patterns, ensuring they can be worn across various occasions and continue to look stylish as your child grows.
   
   
5. A Better Tomorrow: Every piece of slow fashion you choose plays a role in creating a more sustainable world. By opting for clothing made from eco-friendly materials and supporting ethical production, you are investing in the future. These choices help reduce waste, protect natural resources, and ensure that the planet your child inherits is a healthier place to live.

Pro Tips for Parents to Transition to Sustainable Fashion

Making the switch to organic clothing for your kids can seem daunting at first, but with these practical tips, you will find it's simpler than you think:

1. Start Small: There's no need to overhaul your child's wardrobe overnight. Begin with smaller purchases like everyday t-shirts or shorts and introduce the concept of organic clothing to your kid. At Kiggle, we also provide super-saver combo packs to make your purchase easier and pocket-friendly.
   
   
2. Check Labels: Opt for brands that come with authentic certifications, such as GOTS, that have 0% toxins and chemical dyes and are open about their sustainability measures and green manufacturing facilities.
   
   
3. Follow Mindful Parenting Everyday: Instead of limiting your conscious approach only to the clothes, inculcate mindful habits in your everyday parenting. If you don't know where to begin, check The Everyday Parenting Handbook to help you get started.  

Kiggle can make your journey for sustainable clothing and overall conscious choices for your kids seamless. Slow fashion can make a big impact today and tomorrow - let’s invest in it now! 

Kiggle is an organic kids clothing store in India. We offer GOTS certified organic cotton clothes for children that is safe, comfortable and breathable. One of the top few brands for kids wear in India that offers premium basics at an affordable price point while being sustainable.

Competitors : Ed-A-Mamma India / Hopscotch India | First Cry India | Mackly India | Gini & Jony | Lilliput India | Nino Bambino | Little Kangaroos | MotherCare | Cucumber

Kiggle has been a trusted name for years, providing a range of kids wear clothes designed with your style and comfort in mind.